The Challenge
Lenovo was unveiling the world's first foldable PC, the X1 Fold, and needed a digital experience that matched the innovation of the product.
The microsite had to capture attention, communicate complex product features clearly, and stand out in a highly competitive technology market, all under an accelerated launch timeline.
The X1 Fold introduced an entirely new product category for Lenovo that required a custom premium aspirational web that was engaging, compelling and informative. Design decisions were made with confidence and speed from a solid groundwork of experience and creative vision. This was a high stakes, high-visibility global launch running on a tight timeline, requiring extra attention to detail and collaboration across product, marketing, and development teams.
The Solution
By aligning closely with Lenovo's product and marketing teams, the site balanced high-impact visuals with performance and accessibility standards, ensuring a seamless experience across devices.
I iterated quickly using Adobe XD prototyping tools, which enabled a clearly articulated, high quality design to hand off to development, keeping the accelerated timeline on track. Every component was built with responsiveness and accessibility in mind, ensuring the Lenovo X1 Fold global launch web experience met high expectations and performed at the same premium level across markets and device types.
I designed a responsive, immersive microsite that showcased the X1 Fold's foldable screen and versatility through bold visuals, interactive storytelling, and fluid UI transitions.
My Role
Visual design, UX layout, + interaction design Art direction for campaign assets + brand alignment Prototyping + responsive design in Figma Collaboration and alignment with UX, dev and marketing teams Creative leadership under tight launch deadlines
The X1 Fold launch proved my ability to lead high-stakes, award-winning digital projects that merge visual innovation with enterprise-level execution.
I led the visual design and creative direction for the Lenovo X1 Fold global launch microsite from concept through launch.
The project required me to work quickly and efficiently in tandem with several global internal teams in order to meet critical KPIs as well as the high expectations of senior-level leadership, product managers, and stakeholders.
This is where senior-level creative leadership, fast decision-making, and the ability to define a visual language come together at the enterprise level for a successful global product launch for an innovative new product.
The 2020 Web Award for Outstanding Achievement in Web Development for Best Computer Hardware Website, Best Marketing Website, and Best Technology Website is independent validation of the quality and impact of this work.
This project showcased my ability to deliver a finished product that exceeds expectations under pressure in a complex, fast-moving enterprise environment.
Delivered the award-winning Lenovo X1 Fold microsite Elevated Lenovo's brand visibility during a high-profile global launch Enhanced usability and storytelling across devices with responsive design Streamlined design-to-dev handoff, reducing iteration time Strengthened executive trust by delivering a pixel-perfect, on-time launch
Results
The Lenovo X1 Fold microsite I designed went on to win the 2020 Web Award for Outstanding Achievement in Web Development across three categories, a distinction that reflects both the quality of the design and its measurable impact on Lenovo's brand presence during one of the company's most high-profile global product launches.
Web Award Winner for Outstanding Achievement in Web Development: Best Computer Hardware Website Best Marketing Website Best Technology Website Lenovo ThinkPad X1 Fold Lead Web Designer: Ria Scureman Web Marketing Association, Sept. 2020
