Strategic design for elevated web experiences.

When you need senior-level thinking, dependable execution, and elevated design.

High-quality web experiences delivered right the first time.

Enterprise design services

I help enterprise creative and marketing teams produce better digital work, faster. From design system alignment to scalable website builds, I deliver senior-level clarity, visual excellence, and consistent execution across every touchpoint.

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Services

Design that helps elevate your brand, connect with your audience, and move your business forward.

Design that helps elevate your brand, connect with your audience, and move your business forward.

Small business design services

I partner with small and mid-size businesses on websites, brand identity and graphic design, bringing the same elevated craft to every project.

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Enterprise Services

Strategic web planning

Clear project direction grounded in goals, priorities, constraints, and audience needs.

Strategic web planning

Clear project direction grounded in goals, priorities, constraints, and audience needs.

Website and experience design

High-quality microsites, landing pages, and campaign experiences designed for performance and visibility.

Website and experience design

High-quality microsites, landing pages, and campaign experiences designed for performance and visibility.

Design systems and visual standards

System foundations, components, and guidelines that keep large teams aligned over time.

Design systems and visual standards

System foundations, components, and guidelines that keep large teams aligned over time.

Figma architecture and handoff

Organized, reusable Figma files that support efficient review and smooth implementation.

Figma architecture and handoff

Organized, reusable Figma files that support efficient review and smooth implementation.

Creative direction

Visual direction for launches, events and campaigns where quality and alignment are critical.

Creative direction

Visual direction for launches, events and campaigns where quality and alignment are critical.

Website development

Maintainable website builds structured for performance and long-term use.

Website development

Maintainable website builds structured for performance and long-term use.

Small business services

Website design

Beautifully crafted websites, landing pages, and marketing sites built to help your business get found and turn visitors into customers.

Website design

Beautifully crafted websites, landing pages, and marketing sites built to help your business get found and turn visitors into customers.

Brand identity design

Logos, visual systems, and brand guidelines that give your business a clear, cohesive presence across every touchpoint.

Brand identity design

Logos, visual systems, and brand guidelines that give your business a clear, cohesive presence across every touchpoint.

Graphic design

Polished marketing graphics, campaign assets, and print or digital collateral crafted to keep your brand looking its best

Graphic design

Polished marketing graphics, campaign assets, and print or digital collateral crafted to keep your brand looking its best

Experience

In my senior design leadership role at Lenovo, I led visual direction across global web properties and directed premium web experiences for high-visibility global campaigns and events.

My work has earned industry recognition and internal awards for elevating brand cohesion, improving design velocity, and aligning digital experiences with measurable business goals.

Collage of Lenovo promotional graphics showcasing AI-powered devices, FIFA partnership, and Innovation World event.
Gaming characters stand over a laptop, with text about "Immersive Gameplay" and "Powerful technology".
Hands hold open a futuristic, foldable laptop displaying the Windows 11 logo on its vibrant blue screen.
Portfolio collage in the shape of the Ria Scureman Designs butterfly shape logomark, showcasing web design projects, including a futuristic robot illustration, and award-winning Lenovo ThinkPad X1 Fold.
ThinkPad X1 Fold laptop featuring a striking icy wave graphic on its screen, alongside text about innovation and design.
A skier in an orange suit emerges from a laptop screen, showcasing dynamic web design presentation.
Lenovo website homepage displaying a gaming laptop with an animated cybernetic character emerging from the screen.
Product detail page mockup for a Yoga Pro laptop, showing three silver laptops floating over a purple background with product info and pricing panel
Collage of Lenovo promotional graphics showcasing AI-powered devices, FIFA partnership, and Innovation World event.
Gaming characters stand over a laptop, with text about "Immersive Gameplay" and "Powerful technology".
Hands hold open a futuristic, foldable laptop displaying the Windows 11 logo on its vibrant blue screen.
Portfolio collage in the shape of the Ria Scureman Designs butterfly shape logomark, showcasing web design projects, including a futuristic robot illustration, and award-winning Lenovo ThinkPad X1 Fold.
ThinkPad X1 Fold laptop featuring a striking icy wave graphic on its screen, alongside text about innovation and design.
A skier in an orange suit emerges from a laptop screen, showcasing dynamic web design presentation.
Lenovo website homepage displaying a gaming laptop with an animated cybernetic character emerging from the screen.
Slot 8
Collage of Lenovo promotional graphics showcasing AI-powered devices, FIFA partnership, and Innovation World event.
Gaming characters stand over a laptop, with text about "Immersive Gameplay" and "Powerful technology".
Hands hold open a futuristic, foldable laptop displaying the Windows 11 logo on its vibrant blue screen.
Portfolio collage in the shape of the Ria Scureman Designs butterfly shape logomark, showcasing web design projects, including a futuristic robot illustration, and award-winning Lenovo ThinkPad X1 Fold.
ThinkPad X1 Fold laptop featuring a striking icy wave graphic on its screen, alongside text about innovation and design.
A skier in an orange suit emerges from a laptop screen, showcasing dynamic web design presentation.
Lenovo website homepage displaying a gaming laptop with an animated cybernetic character emerging from the screen.
Slot 8

About me

I design and build premium web experiences that align strategy, vision, brand, and performance. Backed by decades of enterprise-level experience, I care deeply about thoughtful collaboration and scalable results for my clients.

Bright yellow alley door framed by colorful hand-made mosaic tilework signed by artist Lynn Denton
Studio headshot of designer Ria Scureman with long wavy blonde hair, wearing a cream V-neck sweater

I've led enterprise-scale initiatives including the rollout of a global design system and high-priority campaign work. I'm recognized for speed, precision, and strategic thinking.

Who I am

What I do

How I do it

Why work with me

I'm an award-winning Senior Web Designer with decades of experience spanning enterprise organizations, agency partnerships, and independent leadership.

My career began in advertising, print, and marketing communications, building a strong foundation in brand messaging, audience engagement, and disciplined design principles before digital became dominant. I later founded and led my own web agency, delivering brand development, content strategy, and custom website solutions for both small businesses and enterprise marketing teams.

In addition to solid design experience, I bring mature creative judgment, strategic thinking, and hands-on execution across the full lifecycle of brand and web development. I integrate seamlessly with internal teams, provide proactive leadership without requiring oversight, and consistently translate complex business objectives into premium web experiences that balance creative vision with performance and scale.

Lead with experience. I integrate within enterprise ecosystems, operating as a trusted extension of internal teams rather than just an external vendor.

My proactive, self-directed leadership reduces oversight demands while strengthening alignment, speed, and execution quality.

My goal is to contribute at a level that feels embedded, bringing alignment without hand-holding, and leading initiatives forward without adding layers of process or management strain for your team.

Think like a partner. I work alongside small business owners as a dependable partner rather than just another vendor to manage.

My proactive, self-directed approach lightens your workload while strengthening clarity, speed, and quality of results.

My goal is to contribute at a level that feels invested in your success, moving projects forward without hand-holding, and handling the details so you can stay focused on running your business.

In a marketplace crowded with agencies driven by trends, templates, and surface-level aesthetics, I deliver creative vision rooted in foundational design principles and enterprise-level discipline.

I combine strategic clarity, design system thinking, and advanced execution to create premium web experiences built to impress, and to deliver results.

Who I am

What I do

How I do it

Why work with me

I'm an award-winning Senior Web Designer with decades of experience spanning enterprise organizations, agency partnerships, and independent leadership.

My career began in advertising, print, and marketing communications, building a strong foundation in brand messaging, audience engagement, and disciplined design principles before digital became dominant. I later founded and led my own web agency, delivering brand development, content strategy, and custom website solutions for both small businesses and enterprise marketing teams.

In addition to solid design experience, I bring mature creative judgment, strategic thinking, and hands-on execution across the full lifecycle of brand and web development. I integrate seamlessly with internal teams, provide proactive leadership without requiring oversight, and consistently translate complex business objectives into premium web experiences that balance creative vision with performance and scale.

Lead with experience. I integrate within enterprise ecosystems, operating as a trusted extension of internal teams rather than just an external vendor.

My proactive, self-directed leadership reduces oversight demands while strengthening alignment, speed, and execution quality.

My goal is to contribute at a level that feels embedded, bringing alignment without hand-holding, and leading initiatives forward without adding layers of process or management strain for your team.

Think like a partner. I work alongside small business owners as a dependable partner rather than just another vendor to manage.

My proactive, self-directed approach lightens your workload while strengthening clarity, speed, and quality of results.

My goal is to contribute at a level that feels invested in your success, moving projects forward without hand-holding, and handling the details so you can stay focused on running your business.

In a marketplace crowded with agencies driven by trends, templates, and surface-level aesthetics, I deliver creative vision rooted in foundational design principles and enterprise-level discipline.

I combine strategic clarity, design system thinking, and advanced execution to create premium web experiences built to impress, and to deliver results.

Pencil-sketch illustration of a flame-shaped 2020 WebAward trophy for Best Technology Website
Pencil-sketch illustration of a flame-shaped 2020 WebAward trophy for Best Technology Website

Ria understands how to balance user needs with business goals, adapts quickly when things shift, and has the systems and discipline to keep everything moving smoothly.

— Imani Everette, Web Strategy, Optimizations, & Strategic Initiatives Lead, IDG, Lenovo

Ria is one of the most talented, creative, and dependable designers I've had the privilege to work with.

— Igor Polin, Sr. Manager, Web Strategy and Project Management, Lenovo

Ria's recognized knowledge, patience, and creative leadership has made her a respected figure across the global organization.

— Shane O'Brien, Sr. Creative Manager, Digital Creative Services, Lenovo

Ria asks the right questions, and delivers high-quality work without needing much direction.

— Imani Everette, Web Strategy, Optimizations, & Strategic Initiatives Lead, IDG, Lenovo

Ria took a loosely defined concept and turned it into a stunning, user-centered prototype that exceeded our expectations.

— Igor Polin, Sr. Manager, Web Strategy and Project Management, Lenovo

Ria is known for her professionalism and collaborative spirit, and she is highly respected by both team members and stakeholders.

— Shane O'Brien, Sr. Creative Manager, Digital Creative Services, Lenovo

Ria's ability to combine visual storytelling with user-centered thinking made a huge impact, and it was clear to everyone involved that she had both the creativity and strategic mindset to lead high-profile work.

— Imani Everette, Web Strategy, Optimizations, & Strategic Initiatives Lead, IDG, Lenovo

Ria is our go-to lead designer for high-priority projects, including global events such as Tech World, CES, MWC, and IFA, as well as major global campaigns.

— Shane O'Brien, Sr. Creative Manager, Digital Creative Services, Lenovo

Ria demonstrates a rare combination of speed and precision. She works quickly without ever sacrificing quality, producing thoughtful, thorough, and innovative design work.

— Imani Everette, Web Strategy, Optimizations, & Strategic Initiatives Lead, IDG, Lenovo

Ria shows remarkable adaptability in quickly understanding the complexities of Lenovo's diverse product portfolio and e-commerce customer journey, allowing her to deliver thoughtful, visually compelling design solutions under tight timelines.

— Shane O'Brien, Sr. Creative Manager, Digital Creative Services, Lenovo

Ria's proactive research and her willingness to experiment with design concepts have proven invaluable, especially for challenging and nuanced projects.

— Shane O'Brien, Sr. Creative Manager, Digital Creative Services, Lenovo

Ria is incredibly easy to work with. She's open to feedback, clear in her communication, and always on top of timelines and priorities.

— Imani Everette, Web Strategy, Optimizations, & Strategic Initiatives Lead, IDG, Lenovo

Ria consistently goes above and beyond, adapts to change, and actively expands her industry knowledge to elevate Lenovo.com content.

— Shane O'Brien, Sr. Creative Manager, Digital Creative Services, Lenovo

Thank you, Ria, for your dedication, impact, and drive.

— Shane O'Brien, Sr. Creative Manager, Digital Creative Services, Lenovo

Ria immediately understood Detailing Masters even better than I'd explained it. The logo and colors feel premium, clean, and exactly right for the work I do. I couldn't be happier with my new brand.

— Kelly Huffman, Owner, Detailing Masters

Who I work with

Enterprise teams

I partner with enterprise organizations and established brands that operate at scale and care about doing things the right way.

My enterprise clients typically have internal marketing, brand, or digital teams and need an experienced external partner who can step in, lead confidently, and deliver premium web experiences without constant oversight.

Small business

I partner with small businesses that understand the impact their brand presentation has on their success.

My small business clients need a single trusted partner who can lead the vision, guide the details, and deliver a premium web experience that drives inquiries and helps their business grow.

Let's talk about your project

Modern open-plan office with exposed brick columns, black-framed glass partitions, leather sofas and large fiddle-leaf plants

My Process

Your website is your most powerful asset.

To ensure your website achieves its full potential, I collaborate with your team to explore your business goals, understand your audience, and research your market opportunities.

Then I combine strategic alignment with custom creative design to build a polished website that strengthens your brand and accelerates your success.

You bring the deep expertise of your business, and I bring the mastery of modern design. Together, we form a collaborative partnership that delivers the results you need.

Strategic design for elevated web experiences.

1

Discovery + Strategy

Together, we’ll begin by establishing your goals, your audience, and what your website needs to do. This includes conducting audits, analyses and research so I get a clear picture of your competition and where your business stands in the market Then I’ll put together a strategy that tells us what success looks like and drives the decisions and scope of the project.

1

Discovery + Strategy

Together, we’ll begin by establishing your goals, your audience, and what your website needs to do. This includes conducting audits, analyses and research so I get a clear picture of your competition and where your business stands in the market Then I’ll put together a strategy that tells us what success looks like and drives the decisions and scope of the project.

1

Discovery + Strategy

Together, we’ll begin by establishing your goals, your audience, and what your website needs to do. This includes conducting audits, analyses and research so I get a clear picture of your competition and where your business stands in the market Then I’ll put together a strategy that tells us what success looks like and drives the decisions and scope of the project.

2

Content + Structure

Gathering content is arguably the most important step in the process. Without words and pictures, I don’t have anything to design or build, and you won’t have a website. I’ll set up a system that makes it easier for you to provide me with the necessary assets and copy. Then, with content in hand, I’ll then construct a sitemap, determine page order, and the define the purpose of each page your website.

2

Content + Structure

Gathering content is arguably the most important step in the process. Without words and pictures, I don’t have anything to design or build, and you won’t have a website. I’ll set up a system that makes it easier for you to provide me with the necessary assets and copy. Then, with content in hand, I’ll then construct a sitemap, determine page order, and the define the purpose of each page your website.

2

Content + Structure

Gathering content is arguably the most important step in the process. Without words and pictures, I don’t have anything to design or build, and you won’t have a website. I’ll set up a system that makes it easier for you to provide me with the necessary assets and copy. Then, with content in hand, I’ll then construct a sitemap, determine page order, and the define the purpose of each page your website.

3

Design + Build

This is the fun part (at least for me, it is). Once approved, I’ll flesh out the sitemap, starting with low-fidelity wireframes to organize where your content goes on the pages, then we move into high-fidelity mockups and prototypes that define the aesthetic and movement, telling the visual story of your brand. Then the approved design becomes a working website, responsive across devices, accessible to current standards, and checked across browsers.

3

Design + Build

This is the fun part (at least for me, it is). Once approved, I’ll flesh out the sitemap, starting with low-fidelity wireframes to organize where your content goes on the pages, then we move into high-fidelity mockups and prototypes that define the aesthetic and movement, telling the visual story of your brand. Then the approved design becomes a working website, responsive across devices, accessible to current standards, and checked across browsers.

3

Design + Build

This is the fun part (at least for me, it is). Once approved, I’ll flesh out the sitemap, starting with low-fidelity wireframes to organize where your content goes on the pages, then we move into high-fidelity mockups and prototypes that define the aesthetic and movement, telling the visual story of your brand. Then the approved design becomes a working website, responsive across devices, accessible to current standards, and checked across browsers.

4

Launch + Support

Your website goes live, you get a walkthrough of the content system, and I’ll deliver documentation to go with it. After launch, I provide you with support for 30 days.

4

Launch + Support

Your website goes live, you get a walkthrough of the content system, and I’ll deliver documentation to go with it. After launch, I provide you with support for 30 days.

4

Launch + Support

Your website goes live, you get a walkthrough of the content system, and I’ll deliver documentation to go with it. After launch, I provide you with support for 30 days.

I'm often asked

Approaching a new dsign project can come with many questions. Here are some of the most common questions I'm asked, and my (hopefully) helpful answers to them.

If you have any other questions or need more information, feel free to use the contact form below to reach out to me.

How much does a website cost?

Pricing depends on scope, page count, and what your project needs. Web design projects start at $5,000. After a short conversation about your goals, you get a clear quote with defined costs.

How long does it take to build a site?

Timelines depend on scope and when you get me content and feedback throughout the project. Most full website projects can run anywhere from 2 - 8 weeks or more from start to launch. You get a schedule with clear milestones at kickoff, and we’ll set specific limits for each phase so nothing falls behind.

Do I own my website once it's finished?

Yes. Once the project is complete and paid, the site and its files are yours. You keep full ownership of your domain, content, and design.

Who provides the content and images?

Strong content shapes strong design, so the words and photos usually come from you. I give you clear structure and direction for each area so every section works toward the action you want visitors to take.

Will I be able to update the site myself after launch?

Yes. Your site is built so you can handle everyday edits yourself, no code required. You get a short walkthrough at launch, and I stay available for larger updates whenever you want them.

How many rounds of revisions are included?

Each project includes set review points with room for feedback at every phase. The number of revision rounds is defined in your proposal up front, so the scope stays clear from start to finish.

What do you offer besides web design?

I also offer brand identity and logo design, as well as standalone graphic design. Many clients begin with a website and return for brand work or one-off pieces. Each stands on its own or works together.

How does a project begin?

It begins with a short conversation about your goals, audience, and timeline. From there you get a clear proposal covering scope and pricing. Once you approve it, I set a start date and open the discovery phase.

Will my site work well on phones?

Yes. Every site is designed to look and work well on phones, tablets, and desktops from the start, so your visitors get the same quality on any screen.

Will my site be found on Google?

Each RSD website is built with clean structure and search-friendly technical foundations so it can be found and indexed. For ongoing ranking growth, I can point you toward focused search support via my network of SEO experts.

I'm often asked

Approaching a new dsign project can come with many questions. Here are some of the most common questions I'm asked, and my (hopefully) helpful answers to them.

If you have any other questions or need more information, feel free to use the contact form below to reach out to me.

How much does a website cost?

Pricing depends on scope, page count, and what your project needs. Web design projects start at $5,000. After a short conversation about your goals, you get a clear quote with defined costs.

How long does it take to build a site?

Timelines depend on scope and when you get me content and feedback throughout the project. Most full website projects can run anywhere from 2 - 8 weeks or more from start to launch. You get a schedule with clear milestones at kickoff, and we’ll set specific limits for each phase so nothing falls behind.

Do I own my website once it's finished?

Yes. Once the project is complete and paid, the site and its files are yours. You keep full ownership of your domain, content, and design.

Who provides the content and images?

Strong content shapes strong design, so the words and photos usually come from you. I give you clear structure and direction for each area so every section works toward the action you want visitors to take.

Will I be able to update the site myself after launch?

Yes. Your site is built so you can handle everyday edits yourself, no code required. You get a short walkthrough at launch, and I stay available for larger updates whenever you want them.

How many rounds of revisions are included?

Each project includes set review points with room for feedback at every phase. The number of revision rounds is defined in your proposal up front, so the scope stays clear from start to finish.

What do you offer besides web design?

I also offer brand identity and logo design, as well as standalone graphic design. Many clients begin with a website and return for brand work or one-off pieces. Each stands on its own or works together.

How does a project begin?

It begins with a short conversation about your goals, audience, and timeline. From there you get a clear proposal covering scope and pricing. Once you approve it, I set a start date and open the discovery phase.

Will my site work well on phones?

Yes. Every site is designed to look and work well on phones, tablets, and desktops from the start, so your visitors get the same quality on any screen.

Will my site be found on Google?

Each RSD website is built with clean structure and search-friendly technical foundations so it can be found and indexed. For ongoing ranking growth, I can point you toward focused search support via my network of SEO experts.

I'm often asked

Approaching a new dsign project can come with many questions. Here are some of the most common questions I'm asked, and my (hopefully) helpful answers to them.

If you have any other questions or need more information, feel free to use the contact form below to reach out to me.

How much does a website cost?

Pricing depends on scope, page count, and what your project needs. Web design projects start at $5,000. After a short conversation about your goals, you get a clear quote with defined costs.

How long does it take to build a site?

Timelines depend on scope and when you get me content and feedback throughout the project. Most full website projects can run anywhere from 2 - 8 weeks or more from start to launch. You get a schedule with clear milestones at kickoff, and we’ll set specific limits for each phase so nothing falls behind.

Do I own my website once it's finished?

Yes. Once the project is complete and paid, the site and its files are yours. You keep full ownership of your domain, content, and design.

Who provides the content and images?

Strong content shapes strong design, so the words and photos usually come from you. I give you clear structure and direction for each area so every section works toward the action you want visitors to take.

Will I be able to update the site myself after launch?

Yes. Your site is built so you can handle everyday edits yourself, no code required. You get a short walkthrough at launch, and I stay available for larger updates whenever you want them.

How many rounds of revisions are included?

Each project includes set review points with room for feedback at every phase. The number of revision rounds is defined in your proposal up front, so the scope stays clear from start to finish.

What do you offer besides web design?

I also offer brand identity and logo design, as well as standalone graphic design. Many clients begin with a website and return for brand work or one-off pieces. Each stands on its own or works together.

How does a project begin?

It begins with a short conversation about your goals, audience, and timeline. From there you get a clear proposal covering scope and pricing. Once you approve it, I set a start date and open the discovery phase.

Will my site work well on phones?

Yes. Every site is designed to look and work well on phones, tablets, and desktops from the start, so your visitors get the same quality on any screen.

Will my site be found on Google?

Each RSD website is built with clean structure and search-friendly technical foundations so it can be found and indexed. For ongoing ranking growth, I can point you toward focused search support via my network of SEO experts.

It all begins with a conversation.

It all begins with a conversation.

Use the contact form below to reach out.

Use the contact form below to reach out.

Ready to build something great together?

You deserve a

website

brand

design

website

that does justice to the work you deliver.

It all begins with a great strategy.

Let's get started!

Ready to build something great together?

You deserve a

website

brand

design

website

that does justice to the work you deliver.

It all begins with a great strategy.

Let's get started!

Ready to build something great together?

You deserve a

website

brand

design

website

that does justice to the work you deliver.

It all begins with a great strategy.

Let's get started!