The Challenge
Lenovo's senior leadership sought to reimagine the Lenovo.com eCommerce experience.
The goal: Build a bold new vision for how product detail pages and the overall customer journey could evolve. They needed a forward-looking design concept to help pitch this future experience to stakeholders across the business.
The Ecommerce vision concept was a high-stakes, high-visibility strategic initiative driven directly by senior leadership. The design concept had to be visually stunning and creatively engaging in a new, ground-breaking format that presented core Lenovo products in a way that combined marketing dazzle with an ecommerce shopping experience that remained grounded in real user needs. The work had to be compelling enough to align stakeholders across multiple business units and land with clarity and conviction in the boardroom as well as in the browser.
The Solution
By combining innovative layouts, immersive product presentation, and scalable component design, the Lenovo Vision prototype demonstrated how Lenovo.com could simplify complex product stories while elevating brand presence.
I developed high-fidelity Figma prototypes for product page templates that gave stakeholders a clear and tangible picture of the proposed future experience. Scalable AEM components were designed in parallel to demonstrate that this aspirational vision was actually achievable within Lenovo's existing enterprise infrastructure. The result was a stunning visual design concept that retained purpose and scalability.
I developed a modern, visually compelling design that balanced bold storytelling with usability and performance.
My Role
Directed the creative exploration for the new experience Established design vision and visual storytelling direction Designed user-centered Figma prototypes for product templates Created scalable AEM components to accelerate workflows Partnered with internal teams to align strategy with execution
This Vision project showcased my ability to define and lead the creative vision for enterprise level eCommerce transformation.
I led the creative direction and visual design for the Lenovo Ecommerce Vision concept project from the beginning seeds of an idea, through initial strategy, design prototypes, and final prototype delivery.
I worked closely with Lenovo's internal brand, UX, product and marketing teams to align with stakeholders and translate a loosely defined ambition into a solid, deliverable design concept.
The Vision project required me to take an ambiguous brief, apply strategic clarity and creative confidence to turn it into a prototype that exceeded leadership expectations. It proved my ability to be a real design partner who can work fluidly across enterprise teams under significant internal scrutiny.
Provided Lenovo with a design concept to guide eCommerce strategy Strengthened cross-team collaboration with internal & external teams Created a user-centered prototype that exceeded leadership expectations Reinforced my position as the go-to designer for high-priority projects Recognized internally for leading the Vision project
Results
What began as a forward-looking design exploration became a credible strategic asset that shaped how Lenovo's eCommerce teams thought about the future of Lenovo.com and the direction of its product detail page experience.
The Lenovo Vision prototype I delivered exceeded leadership expectations and earned internal recognition across the organization.
